What is Personal Information?
The term âPersonal Informationâ refers to any information that can be used to identify you as an individual. It can include, among other things, your name, address, age, gender, personal financial history and social insurance or social security number.
Why is Personal Information collected?
To Provide Superior Customer Service to our Guests
Personal Information is collected to assist us in making your reservation and providing the services you request at any of our properties, to ensure we meet your needs while you are By keeping certain stay related Personal Information on file, such as information regarding guest history and itemized spending, guests of Svenska Hotels have the ability to confirm prior transactions and reconcile statements or invoices.
To Keep Our Guests and Owners Informed
We may use the Personal Information you provide to send you newsletters regarding our properties and to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, including a customer relationship management company and/or a marketing and communications company. These companies are under contract with Svenska Hotels and contractually required to protect all guest information to which they have access. If you do not wish to receive information from Svenska Hotels you may indicate your wishes on your registration card when you stay with us or you may advise one of our hotels or send an e-mail to: email@example.com.
For Marketing Research
Finally, we may wish to contact Guests and Owners to conduct surveys or focus groups to receive your views of our properties and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of Guests and Owners to better understand trends and Guest and Owner expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific Guests or Owners.
How is Personal Information Collected?
On Our Web Site
A. Initially Upon Contact With Our Web Site
B. While Browsing Our Web Site
C. Making a Purchase on Our Web Site
When making a purchase, you will be asked to complete a form that includes your contact information and payment information. The form is secure. When the form is complete, your credit card number will be verified using a checking sequence, and once this is confirmed we authorize payment for the amount shown on your order form. Once your transaction is confirmed you will see a âThank Youâ screen, and if you requested an e-mail confirmation it will be sent within a few moments. Again, due to the personal nature of the information you give when making a purchase through our web site or partner web site, the form is secure, such that your credit card number is protected with the most sophisticated encryption technology available and is transmitted on a private network. Purchasing transactions are assisted by third party processors and partners, who are required by contract with us to protect the privacy of your Personal Information. We and/or our partners may retain a log file of transactions at our web site, excluding your credit card number, connected to your ID number. We can then use that information to assist in any inquiries about your transaction. We also occasionally combine information from a number of web visitors in a way that does not identify any user, in order to identify user patterns.
When Making a Reservation
A. On Our Web Site
B. Through our Reservations Office or Hotels
Reservations can also be made by calling our Reservation Office (âROâ) or by contacting a particular hotel directly. When you make a reservation we may ask you for Personal Information such as your name, address, telephone number and method of payment. We may also obtain from you any room preferences or special requests. Personal Information obtained by RO will be sent in a secured communication to the relevant hotel. Confirmation of your reservation will be provided to you, generally by e-mail, directly from the hotel or resort.
During your stay at a Hotel
During your stay, we record your itemized spending to properly assemble your folio, which sets out your room rate and other expenses billed to your room. We also record this information to comply with financial reporting requirements, including those imposed by our auditors and government regulators. We may also collect certain information as required by local laws (e.g. passport number). Information particular to your stay may also be stored (i.e. health issues, payment difficulties, special requests, service issues). This stay specific information is stored in the property management system at the particular hotel where you stayed and is combined with information from previous visits that you have made to that hotel. Certain information regarding your service preferences may be made available to other Svenska Hotels properties through the Svenska Hotels guest history database. You may advise the Hotel if you do not want personal preferences shared. In addition, we may retain the content of any document (including letters, comment cards, electronic documents such as e-mails and other similar forms of communication) that you send us before, during or following your stay. This information may be shared with employees of the hotel but will not be shared with any third party. How do we store Personal Information?